Specialist, Performance Marketing

PayPal is seeking a Performance Marketing Specialist to enhance marketing processes and programs. This role involves analyzing data to identify trends, overseeing team performance, and developing solutions to marketing challenges. The specialist will collaborate with media and creative agencies, manage campaign execution, and drive experimentation strategy to improve campaign effectiveness.

• Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment
• Work with creative teams to define roadmaps, review proposals, and ensure seamless execution
• Activate co-branding campaigns, product launches, and report results to leadership
• Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation
• Monitor experiments post-launch, identify insights, and optimize in-flight results
• Manage budget reporting for all campaigns