Principal Product Marketing Manager

Adobe is seeking a Principal Product Marketing Manager to lead the go-to-market strategy for Adobe Firefly, their AI-first creative studio, targeting professional designers, video editors, and photographers. This role involves defining Firefly's value proposition, integrating it into existing creative workflows, and driving adoption through compelling storytelling and strategic execution across product, marketing, and sales teams.

• Own positioning, messaging, and value propositions for Firefly for creative professionals
• Partner with inbound PMM teams on outbound marketing strategy for Creative Cloud users
• Own marketing strategy from awareness through retention
• Orchestrate unified launch plans and maintain oversight of channel execution
• Develop and own post-launch optimization strategies informed by usage data
• Influence the roadmap using customer insight and market analysis