Sr. Manager, Marketing Analytics

Aptive is seeking a full-time Sr. Manager of Marketing Analytics to lead marketing performance measurement across various channels. This role involves ensuring accurate reporting, translating data into actionable insights, and partnering with teams to optimize campaigns and strategy. The ideal candidate will have extensive experience in marketing analytics and a strong ability to communicate findings to leadership.

• Lead marketing performance measurement across paid media, owned channels, CRM, web, and offline marketing
• Ensure accurate and consistent reporting of marketing KPIs
• Produce actionable reporting to identify optimization opportunities
• Translate data into insights for campaign optimization and strategy adjustments
• Analyze test results from A/B tests and experiments
• Present insights and recommendations to marketing leadership