Demand Generation Marketing Manager

Motive is seeking a Demand Generation Marketing Manager to drive marketing campaigns for the Mid-Market segment. This role involves planning, executing, and optimizing multi-channel demand generation and ABM campaigns, partnering closely with content, product marketing, and sales teams. The ideal candidate will have a builder's mindset, a curiosity for marketing, and experience leveraging AI tools to enhance campaign performance.

• Plan, execute, and optimize ABM and demand generation campaigns
• Partner with Content Marketing, Customer Marketing, and PMM teams
• Maintain target account lists and inform targeting/messaging
• Collaborate with Marketing Operations and Product Marketing
• Develop campaign and creative briefs
• Own execution for select channels like Webinars and Direct Mail