Social Media Specialist

AspenTech is seeking a Social Media Specialist to enhance our online presence and engage key audiences. You will develop and execute social media strategies, manage daily operations, and build an employee advocacy program. This role requires expertise in content strategy, audience engagement, and analytics, with a focus on LinkedIn, to elevate our corporate and thought leadership priorities.

• Manage day-to-day social media presence and content creation
• Develop and scale employee advocacy initiatives
• Collaborate with executives and subject matter experts on content
• Translate complex technical topics into compelling social content
• Analyze performance and provide recommendations for improvement
• Experience in B2B technology social media programs