About this role

AppLovin is seeking a Media Buyer to expand paid acquisition into new channels like AI search, X, CTV, and out-of-home. You will launch, test, and establish digital marketing strategies, optimizing campaigns and managing budgets to drive measurable growth. This role is ideal for a data-driven self-starter who thrives in a fast-paced environment and enjoys proving impact with rigor.

What we are looking for

6

Design, run, and optimize paid marketing tests on new growth channels
Monitor campaign performance and adjust bidding, targeting, and creatives
Support technical operations for conversion mapping and performance tracking
Manage channels against internal goals and KPIs, focusing on incremental spend
Own creative strategy, ideating concepts and briefing the creative team
3+ years of hands-on paid media buying experience across multiple platforms

Skills mentioned

1

SQL