About this role

Everway is seeking a Growth Marketing Optimisation Specialist to support their go-to-market strategy. This role focuses on marketing operations, automation, and data-driven decision-making to generate pipeline, improve funnel conversions, and measure marketing performance. You will analyze and optimize workflows, enhance reporting, and provide operational insights.

What we are looking for

6

Optimize lead and account scoring models and marketing qualification processes
Analyze lead-to-pipeline conversion rates and identify bottlenecks
Develop and maintain dashboards and reporting for marketing performance
Measure campaign, channel, and asset impact with attribution models
Analyze budget spend and marketing ROI
Implement and optimize automated workflows across the marketing technology stack

Skills mentioned

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SQL