Social Media Audience Engagement Specialist

Northeastern University seeks a Social Media Audience Engagement Specialist to lead audience growth and engagement for Northeastern Global News. This role involves creating platform-native content, distributing award-winning journalism across platforms like Reddit and Instagram, and analyzing data to inform strategy. The specialist will collaborate with editorial and multimedia teams to promote the university's research and teaching enterprise.

• Grow audience and reach across social media, prioritizing Instagram and Reddit
• Develop Reddit distribution strategy, including AMAs and community engagement
• Shape journalism into platform-native formats for social media
• Build recurring social media franchises and test new platforms
• Track performance using analytics and social listening tools
• Collaborate with editorial, multimedia, and communications teams

• No visa sponsorship is available.