Manager, Digital Brand - Culture, Creators & Lifestyle

Develop and execute strategies to expand the Tampa Bay Lightning brand into lifestyle, entertainment, and community moments. This role will lead the recruitment and management of creators and influencers to build authentic relationships and drive audience growth. Partner with internal teams to define and activate culturally relevant campaigns and creator-led initiatives.

• Develop and lead creator, influencer, and cultural marketing strategy
• Identify, recruit, and manage creator and influencer relationships
• Conceptualize and execute culturally relevant marketing campaigns
• Partner with Social Media team on platform-native content and growth strategies
• Contribute to content planning and storytelling
• Identify and develop non-endemic brand partnerships