Digital Marketing Manager

GE HealthCare is seeking a Digital Marketing Manager in Shanghai to develop and execute digital marketing strategies for their Ultrasound business. You will lead integrated campaigns across various digital channels to drive brand awareness, customer engagement, and demand generation, collaborating closely with cross-functional teams to optimize customer journeys and improve marketing ROI.

• Develop and execute digital marketing strategies for Ultrasound business
• Lead integrated campaigns across website, WeChat, email, social media
• Drive lead generation and nurturing programs
• Collaborate with Product Marketing, Sales, and MarCom teams
• Track campaign performance and leverage data-driven insights
• 5+ years of digital marketing experience, preferably in healthcare