Senior Performance Marketing Specialist

Lead the strategy, execution, and performance of paid acquisition programs across search, social, video, and programmatic channels. This hands-on role requires deep SEM expertise and the ability to translate data into actionable insights to drive growth for highly technical audiences.

• Own paid search and social strategy across major platforms
• Manage campaign performance with a focus on CPA, ROAS, and LTV to CAC efficiency
• Serve as the primary day-to-day partner for external agencies
• Develop and manage a structured testing roadmap for optimization
• Analyze campaign performance and translate data into clear recommendations
• 5-8 years of performance marketing experience with significant SEM expertise