Senior Manager, Marketing

Lead the development and execution of HOKA's brand strategy and marketing plans for the Iberia region, with a primary focus on Spain. You will translate global and EMEA direction into culturally relevant campaigns, drive brand awareness, and support market share growth across running, outdoor, and lifestyle categories. This role involves leading a local marketing team and collaborating with commercial teams and agencies.

• Develop and execute locally relevant, integrated marketing plans for the HOKA brand across Iberia
• Lead 360-degree amplification across key sports, cultural, and consumer moments
• Drive trade marketing, community, and DTC programs with standout retail activations
• Manage strategic partnerships, agencies, retail accounts, and the local marketing budget
• Lead, coach, and develop the local marketing team
• Proven experience developing and executing country-specific strategies and integrated 360-degree campaigns