Senior Marketing Lead

DAKboard, a smart display platform, is seeking a senior marketing lead to own and build its marketing engine from the ground up. This hands-on, remote role involves planning, executing, and measuring marketing strategies across various channels, including email, performance marketing, social media, and SEO. You will partner closely with the CEO and manage part-time contractors and AI agents to drive growth for a B2C SaaS product.

• Own marketing strategy end to end: plan, build, run, and measure
• Build and automate channels: email, CRO, performance marketing, social, SEO
• Manage part-time contractors and AI agents for research and content
• Partner with CEO on priorities, budget, and new channel testing
• Develop messaging that resonates with US families and parents
• Think in systems and delegate effectively