Marketing Manager, Lifecycle Marketing

Ancestry is seeking a Lifecycle Marketing Manager to develop and optimize multi-channel customer communications across onboarding, engagement, retention, and win-back phases. This role involves strategic thinking, program management, and data analysis to drive high-performing campaigns and mentor junior team members.

• Manage lifecycle programs end-to-end from concept to analysis
• Formulate hypotheses and run A/B tests for optimization
• Analyze complex multi-channel campaign funnels using data visualization tools
• Oversee segmentation strategy for designated lifecycle phases
• Collaborate with MarTech, Product, Creative, and Data teams
• 3-5 years of experience in lifecycle, email, or retention marketing