Manager, Viral Marketing

Warner Music Group is seeking a Manager, Viral Marketing to drive innovative campaigns across social platforms using emerging technologies like generative AI. You will lead content creation and distribution strategies, collaborate with artists and internal teams, and leverage data to optimize fan engagement and music consumption.

• Lead viral campaign execution and content scaling
• Utilize generative AI and emerging tools for fan engagement
• Partner with artists, managers, and internal departments
• Manage creator relationships and emerging fan communities
• Develop campaign goals, metrics, strategy, and budget
• Implement scaled campaigns with automated distribution systems