Senior Manager, Audience Marketing

Dow Jones is hiring a Senior Manager of Audience Marketing to lead audience growth and consideration strategies for their consumer subscription products, including The Wall Street Journal. This role involves managing lead generation, paid marketing campaigns, and newsletter monetization, while collaborating with various teams and managing one direct report.

• Develop and execute audience marketing strategy for consumer subscriptions
• Own paid lead generation including free registrations and newsletter sign-ups
• Manage newsletter monetization and drive paid marketing campaigns
• Develop testing roadmap for lead generation tactics and content pathways
• Report on consideration impact within the user purchase funnel
• Manage and grow a direct report