Lifecycle Marketing Manager

Mixpanel is seeking a Lifecycle Marketing Manager to own and build the programs that convert interest into qualified sales meetings. This role focuses on architecting nurture infrastructure and establishing best practices for high-quality engagement with target accounts.

• Own lifecycle marketing program from lead capture to demo booked
• Build and manage always-on email programs in HubSpot
• Partner with Marketing Ops to define system ownership
• Collaborate with regional campaign managers on scalable plays
• Define and enforce email best practices
• Instrument lifecycle performance in Mixpanel