Marketing Program Manager

GoTo is seeking a Marketing Program Manager to design and manage AI-powered creative workflows. This role involves configuring AI tools, managing project timelines, coordinating stakeholders, and ensuring creative outputs meet quality standards. The position requires experience in project management, familiarity with AI tools and workflow platforms, and strong communication skills.

• Design and manage AI-powered creative workflows
• Configure and improve AI tools and automation rules
• Lead day-to-day project management and stakeholder communication
• Track workflow performance metrics for efficiency improvements
• Build and maintain scalable resources like prompt libraries and SOPs
• Integrate AI workflows with project management and content systems