About this role
As a Marketing Lead Development Specialist, you will analyze lead and campaign data to optimize lead generation initiatives and identify high-potential prospects. You will collaborate with marketing and sales teams to develop nurturing strategies, ensure seamless lead handoff, and report on key performance indicators. This role is crucial for enhancing marketing and sales effectiveness through data-driven insights and process improvements.
What we are looking for 6
- Analyze lead and campaign data to measure effectiveness and identify trends
- Perform lead scoring to identify high-potential prospects
- Develop lead nurturing strategies and campaigns
- Coordinate with marketing and sales for seamless lead handoff
- Generate reports on KPIs and present insights
- Evaluate and refine lead qualification processes and criteria