Growth Marketing Manager - Web & Organic, SMB Ads

OpenAI is seeking a Growth Marketing Manager to build and own the web and organic growth strategy for their SMB advertising platform. This role involves driving qualified discovery, improving conversion rates from website visit to signup and activation, and leveraging AI to accelerate research and execution.

• Own SMB Ads web strategy and roadmap for discovery, signup, and activation
• Grow organic discovery through search, content, and GEO
• Analyze funnels and cohorts to identify conversion barriers
• Run experiments across landing pages, messaging, and conversion flows
• Improve website visit to signup and onboarding journey
• Use AI to accelerate research, prototyping, content, analysis, and experimentation