Open role
Marketing Manager Lead - Journeys & Personalization
Usaa
6 LocationsPosted Oct 14, 2026 · 2h ago$114K – $218K
Full-time$114K – $218KMid levelHybridInsurance
About this role
USAA is seeking a strategic Marketing Manager Lead to drive the design and optimization of customer journeys and personalization for Property & Casualty acquisition and engagement. You will architect end-to-end member and non-member experiences across owned and paid channels, partnering with various teams to reduce friction, increase engagement, and improve conversion performance.
What we are looking for
6- Lead strategy, design, and optimization of customer journeys and personalization
- Architect journeys across P&C acquisition and engagement programs
- Partner with Marketing, MarTech, Analytics, and Product Marketing
- Reduce friction, increase engagement, and improve conversion performance
- Leverage customer data, segmentation, and personalization platforms
- Develop and execute structured A/B and multivariate testing programs
Skills mentioned
1Microsoft Office
Work authorization
No visa sponsorship is available.