Director, Content Marketing

Viral Nation is seeking a Director of Content Marketing to lead content strategy and execution, focusing on demand and lead generation. This role involves building a revenue-focused content function, managing editorial vision, SEO, distribution, and performance reporting to drive measurable pipeline across B2B and B2C audiences.

• Develop and execute a comprehensive content strategy aligned with demand-generation and pipeline goals
• Own content-to-conversion pathways, including lead capture and qualification
• Manage a high-performing content team and freelance/agency resources
• Establish repeatable systems for high-quality content production at scale
• Define and track content KPIs related to lead generation and pipeline influence
• Oversee SEO-optimized content creation and distribution across multiple channels