Integrated Demand Generation Specialist III

Join Meta's Developer Marketing team as an Integrated Demand Generation Specialist. You will execute marketing initiatives across web, lifecycle, paid media, and creative channels to drive conversion, product adoption, and engagement. This role involves campaign execution, conversion rate optimization, lifecycle marketing, and leveraging AI to improve efficiency, working closely with specialized strategists and cross-functional teams.

• Execute integrated marketing campaigns across web, lifecycle, email, paid media, and creative channels
• Develop and manage A/B testing roadmap for conversion rate optimization
• Create and execute lifecycle marketing initiatives for product adoption and engagement
• Utilize generative AI and automation to improve marketing efficiency
• Coordinate creative agency workflows and manage campaign deliverables
• Analyze experiment outcomes and build performance dashboards