Sr. Digital Marketing Specialist – Paid Media, Performance & AI Search

Lurie Children's Hospital seeks a Senior Digital Marketing Specialist to optimize paid media campaigns across search, social, and display channels. This role focuses on driving patient acquisition by leveraging performance analytics and adapting to the evolving AI search landscape, including generative engine optimization. The specialist will collaborate with internal teams and external agencies to ensure strategic alignment, performance, and brand visibility.

• Manage and optimize paid digital media efforts across paid search, paid social, and display
• Monitor and adapt to the evolving AI search landscape, including generative engine optimization (GEO)
• Drive measurable growth and patient acquisition through strategic paid media initiatives
• Collaborate with internal teams and external agency partners on strategy, execution, and reporting
• Analyze digital performance data and use AI-assisted insights to guide recommendations
• Ensure paid traffic is supported by strong landing pages and optimized user experiences