Manager, Experiential Marketing & Partnerships

Agoda is seeking a strategic Manager, Experiential Marketing & Partnerships to own and scale our B2B event marketing channel. This role focuses on shaping event strategy to drive measurable business impact, rather than traditional event logistics. You will translate commercial priorities into impactful event roadmaps, lead complex cross-functional initiatives, and establish robust governance and measurement frameworks to ensure events contribute directly to revenue goals.

• Develop and execute B2B event marketing strategies aligned with commercial priorities
• Lead cross-functional teams and diverse stakeholders to achieve business objectives
• Establish scalable frameworks, governance, and measurement for event ROI
• Translate ambiguity into clear action plans and drive measurable business outcomes
• Experience in consulting, strategy, or program management valued over traditional event planning