Head of Demand Generation, US

Hawk is seeking a Head of Demand Generation to lead a data-driven demand program focused on pipeline and revenue generation. This role involves owning the full-funnel demand strategy, managing a team of marketing specialists, and collaborating across departments to ensure alignment and exceptional outcomes. The ideal candidate will be a hands-on leader with experience in building demand generation strategies and optimizing campaigns.

• Own demand generation strategy and pipeline number, setting and delivering on MQL/SQL/pipeline targets
• Build and lead an integrated, multi-channel demand plan including ABM, digital, events, and partner marketing
• Manage, coach, and develop a team of marketing specialists
• Partner closely with Sales on lead handoff, scoring, and follow-up
• Manage and optimize the demand generation budget, defending ROI with data
• Drive attribution and reporting, building a clear view of funnel performance