Executive Director, Consumer Go-to-Market Strategy & Growth Marketing, Health100

Lead the consumer growth engine for Health100, an AI-powered healthcare engagement platform. This executive role is responsible for defining and executing strategies to drive awareness, adoption, engagement, and retention, building and scaling the marketing function in a fast-paced, startup-like environment.

• Own and lead end-to-end consumer growth strategy and execution
• Build and scale the consumer marketing function, team, and operating model
• Drive full-funnel marketing across acquisition, onboarding, engagement, and lifecycle
• Optimize a scalable consumer growth engine using performance data and experimentation
• Lead cross-functional integration with Product, Digital, Analytics, and Experience teams
• Manage outside agency partners and enterprise marketing teams