Growth Marketing Lead

Banyan Software is seeking a Growth Marketing Lead to own the end-to-end self-serve funnel for Teamup, a calendar product used by over 5 million users. This role focuses on driving user acquisition, activation, and conversion through viral loops, AI onboarding, search optimization, and lifecycle email marketing. It's a hands-on position within a flat team, requiring close collaboration with design and engineering.

• Own the self-serve funnel end to end
• Drive viral loops and word-of-mouth growth
• Lead AI onboarding experience
• Grow organic acquisition via SEO, GEO, and AEO
• Build upmarket intent for larger buyers
• Own key metrics: signups, activation, and conversion