Performance and CRM Lead

Brandtech+ is seeking a Demand Generation Lead to own nurture strategy, email sequencing, CRM management, and performance reporting. This senior individual contributor role involves collaborating with various marketing teams to optimize lead acquisition, nurturing, and conversion, and will report to the Marketing Director.

• Own end-to-end email nurture program strategy and execution
• Manage CRM (HubSpot, Salesforce) for segmentation and pipeline
• Design and maintain lead and account scoring models
• Operate intent and enrichment data sources for targeting
• Develop sales enablement assets and manage enablement library
• Build performance dashboards and attribution frameworks