About this role
The Ohio State University seeks an Online Marketing Manager to lead marketing strategy and execution for assigned online programs. You will develop and manage campaigns across various channels, analyze performance, and optimize for student growth and lead generation. This role requires a data-driven marketer with a keen eye for detail and a passion for testing new approaches.
What we are looking for 6
- Develop and execute online marketing strategies for assigned programs
- Manage marketing mix across search, social, email, and other channels
- Analyze campaign performance and optimize for lead generation and enrollment
- Craft compelling marketing copy and content
- Manage marketing budgets and vendor relationships
- Collaborate with internal teams and external agencies