Head of Copy

Abbott is seeking a Head of Copy to lead creative vision for their Lingo health engagement brand. This leadership role requires a strategic creative with a strong foundation in copy and storytelling to shape brand messaging and campaigns. You will collaborate with a visual designer and report to the Director of Brand and Creative.

• Own creative strategy for brand and campaign initiatives
• Lead creative concepting sessions with a writer's instinct
• Develop and evolve the brand voice, ensuring it is distinct and human
• Write, direct, and elevate copy across all touchpoints
• Set the standard for great writing and provide guidance to contributors
• Partner closely with senior visual designer and cross-functional teams