Senior Marketing Specialist, Digital

Abbott's Cardiac Rhythm Management Division is seeking a Senior Marketing Specialist, Digital for an onsite role in Austin, TX. This position will lead the planning, execution, and optimization of direct-to-consumer digital marketing initiatives to drive patient awareness, engagement, and demand for CRM therapies. The role involves cross-functional collaboration, agency management, and performance analytics to ensure successful campaign execution and adherence to regulatory requirements.

• Plan, execute, and optimize digital marketing campaigns across paid media, search, social, and email
• Drive patient awareness, engagement, and demand for Cardiac Rhythm Management therapies
• Analyze campaign performance and conduct A/B testing for optimization
• Collaborate with internal teams and external agency partners
• Ensure adherence to brand standards and healthcare regulations
• Manage digital platforms, websites, and customer experiences