Senior Lifecycle Marketing Manager

Mochi Health is seeking a Lifecycle Marketing Manager to own the consumer journey from initial contact through signup and into active treatment. You will build and optimize multi-channel messaging flows (email, SMS, push, in-app) to drive conversions and engagement. This role requires a data-driven approach to testing and optimization, with a focus on improving user experience and campaign performance.

• Design and execute lifecycle campaigns across email, SMS, push, and in-app messaging
• Build segmented and personalized messaging strategies for different funnel stages
• Develop automated workflows and behavioral triggers for conversion and engagement
• Own onboarding and early-engagement messaging to reduce drop-off
• Run A/B and multivariate tests to optimize messaging, timing, and channel mix
• Analyze campaign performance and user behavior to identify friction points and opportunities