About this role
Manage and optimize direct mail campaigns to acquire high-value customers for Factor. This role involves strategic planning, campaign execution from concept to completion, budget allocation, vendor management, and cross-functional collaboration. You will leverage data insights to drive performance improvements and report on key metrics.
What we are looking for 6
- Define and scale new customer acquisition strategy via direct mail
- Develop and execute direct mail campaigns from concept to completion
- Strategically allocate spend and manage vendor relationships
- Utilize data-driven insights for campaign optimization
- Collaborate with cross-functional teams on marketing objectives
- Manage direct mail marketing calendar and reporting