Social Media Group Senior Manager

Lead Truist's enterprise social media strategy and operations, building a Center of Excellence to drive business growth and enhance brand reputation. This role involves managing organic and paid social, influencer engagement, community management, and social listening across various business segments.

• Develop and execute enterprise social media vision and strategy
• Lead Social Media Center of Excellence
• Manage integrated social ecosystem including paid, organic, and influencer marketing
• Oversee social listening, insights, and intelligence programs
• Establish governance, risk, and compliance frameworks
• Drive analytics and performance measurement aligned to business outcomes