Copy and Content Executive - TWITCH LAB - Burson

Join Burson's TWITCH Lab as a Copy and Content Executive, blending AI-driven insights with compelling copywriting to address client reputational challenges. You will leverage generative AI and real-time data to craft and produce tailored messaging across various platforms and stakeholder groups at the speed of reputation.

• Translate real-time data and sentiment analysis into persuasive copy
• Utilize generative AI and prompt engineering for rapid content creation
• Write clear, authoritative copy for digital content and multi-channel adaptation
• Ensure accuracy, brand consistency, and adherence to legal standards
• Collaborate with creative teams and account leads on strategy and execution
• 3-5+ years of experience in copywriting, strategic planning, or PR communications