Marketing Manager, Customer Marketing

ZEISS is seeking a Marketing Manager to develop and execute integrated digital marketing campaigns that enhance brand awareness, generate demand, and deepen customer engagement. This role involves managing digital media, social media, marketing automation, and content creation to drive growth and ensure consistent brand messaging across all channels.

• Develop and optimize integrated digital marketing campaigns
• Manage digital media, social media, and content strategy
• Create engaging digital content across multiple channels
• Manage Salesforce Marketing Cloud activities and automation workflows
• Monitor campaign performance and provide data-driven insights
• Collaborate with cross-functional teams for campaign execution