Vice President, Demand & Growth Marketing

Lead the integration of B2B demand generation and B2C growth marketing to drive measurable impact for Elsevier Health. You will build and scale a global organization, shaping strategy, systems, and teams to connect healthcare professionals, students, and institutions worldwide.

• Build and lead integrated demand and growth function for B2B pipeline and B2C direct funnel
• Develop and own integrated demand generation strategy across B2B and B2C motions
• Lead paid media team with a shared channel infrastructure and new measurement approach
• Drive performance marketing at scale across paid search, social, programmatic, and lifecycle
• Set acquisition strategy for B2C, understanding distinct funnels for key products
• Attract, develop, and retain high-performing analytical and strategic marketing talent