Senior manager, lifecycle & audience marketing

WRITER is seeking a Senior Manager, Lifecycle & Audience Marketing to own and execute our email and lifecycle marketing programs. You will be responsible for developing strategy, building engaging customer journeys, and leveraging data to personalize communications. This role offers a unique opportunity to shape the future of lifecycle marketing in an AI-first environment.

• Own email and lifecycle marketing programs end-to-end, from strategy to execution in HubSpot
• Build and manage emails, audiences, workflows, nurture programs, and A/B tests
• Drive audience segmentation strategy using behavioral, account, and intent signals
• Partner cross-functionally with demand generation, content, product marketing, and sales
• Explore and implement AI to enhance audience building and personalization
• Establish reporting framework to measure impact on engagement, pipeline, and revenue