Product Marketing Strategy Manager

Unum is seeking a Product Marketing Strategy Manager to develop and execute marketing strategies that enhance product awareness, customer engagement, and business growth. This hybrid role involves close collaboration with cross-functional teams to craft compelling product positioning, manage impactful campaigns, and ensure customers understand the value of Unum's employee benefits solutions.

• Develop and deliver product marketing strategies for customer acquisition, engagement, and retention
• Create compelling product positioning and messaging
• Support product launches, enhancements, and go-to-market initiatives
• Collaborate with Product, Sales, Customer Success, and Marketing teams
• Utilize customer insights, market trends, and data to inform decisions
• Develop marketing materials and campaigns to drive awareness and adoption