Marketing Manager, Youth and Young Adult

RBC is seeking a Marketing Manager to drive new customer acquisition for youth and young adults through go-to-market campaigns. This role involves supporting integrated campaigns end-to-end, managing budgets, and leveraging data and insights to optimize performance. The ideal candidate will bring fresh thinking to marketing strategies and champion digital-first approaches.

• Drive new-to-bank acquisition for youth and young adults
• Support mass integrated campaigns from strategy to execution
• Manage marketing budgets across multiple campaigns
• Champion social and digital-first campaign thinking
• Leverage data and consumer insights for optimization
• Manage external brand partnerships, including Apple