Marketing Manager, Direct to Client

RBC is seeking a Marketing Manager to lead direct-to-client strategies that enhance client relationships and achieve business objectives. This role involves translating marketing strategies into multi-channel client experiences, collaborating with internal partners, and championing performance through insights and innovation.

• Execute direct-to-client strategies to deepen client relationships
• Translate Personal Banking strategies into multi-channel client experiences
• Collaborate with internal partners and LOB marketing teams
• Champion performance and drive incremental campaign results
• Bring innovative ideas to enhance client experience
• 5+ years of marketing experience in direct marketing strategies