Creative Strategy Manager, Paid Social

Lead the creative strategy for paid social campaigns, transforming insights and trends into high-performing creative. You will partner across teams to shape creative direction from ideation to optimization, develop a creative learning strategy, and leverage emerging technologies like AI to enhance campaign effectiveness.

• Lead creative strategy for paid social campaigns grounded in insights and business priorities
• Develop strategic creative briefs tailored to social platforms
• Translate performance and consumer behavior into actionable creative recommendations
• Identify emerging trends and platform opportunities to evolve strategy
• Partner with Marketing, Creative, Media, Analytics, and external agencies
• Build creative testing frameworks and maintain a library of learnings