About this role
As a Local Marketing Senior Executive, you will be the driving force behind our shops' social media presence, creating and executing targeted campaigns to boost footfall and engagement. You'll bridge national strategies with local relevance, collaborating with stakeholders and leveraging data to ensure maximum impact. This role offers a unique opportunity to shape how our shops connect with their communities and make a visible difference across our retail estate.
What we are looking for 6
- Plan and deliver local social media campaigns and influencer programs
- Bridge national campaigns with local relevance
- Forge strategic relationships with shop stakeholders and central marketing
- Use data and customer insights to drive campaign effectiveness
- Manage social media delivery platforms and brief writing
- Develop and execute acquisition strategies for follower growth