Senior Marketing Executive

Chanel is seeking a Senior Marketing Executive in Kuala Lumpur to drive category leadership and brand desirability. This role involves optimizing franchises, innovating based on consumer insights, and delivering luxury services to achieve sustainable growth. You will protect brand equity, implement integrated campaigns, and analyze market trends to identify growth opportunities.

• Protect brand equity and ensure high standards of execution
• Partner Comms and Agencies on integrated campaigns
• Identify opportunities through data analysis and customer insights
• Drive client recruitment with activations and services
• Lead in-boutique activations and omnichannel customer experiences
• Over 5 years of experience in beauty/retail with CRM/omnichannel marketing