Manager of Media Strategy, HCP

Manage the development and execution of integrated media campaigns targeting healthcare professionals for the Transcatheter Heart Valves (THV) business unit. This role involves audience strategy, channel planning, and campaign management to drive measurable impact and support patients with aortic stenosis.

• Lead media strategy for HCP campaigns, setting goals and investment approach
• Support audience segmentation, content personalization, and data amplification
• Oversee campaign activation, optimization, and performance analysis
• Serve as a strategic advisor to marketing stakeholders
• Collaborate with cross-functional partners and agency teams
• Analyze campaign performance and synthesize insights into actionable recommendations