Manager, B2B Experiential Marketing

Agoda is seeking a strategic Manager, B2B Experiential Marketing to own and scale our events channel. This role focuses on shaping event strategy to drive measurable business impact, rather than traditional event production. You will translate commercial priorities into event roadmaps, lead cross-functional initiatives, and establish robust governance and measurement frameworks to ensure events contribute directly to revenue goals.

• Develop and execute B2B event strategies aligned with commercial priorities
• Define success metrics beyond attendance, focusing on pipeline impact and ROI
• Lead complex, cross-functional initiatives with strong stakeholder influence
• Build scalable playbooks and operating models for event management
• Establish program governance, project plans, and reporting mechanisms
• Analyze event performance and iterate based on data for continuous improvement