Social Media Strategist - YouTube

Adobe is seeking a Social Media Strategist to own their YouTube presence, focusing on YouTube-first content, episodic shows, and audience growth. This role requires deep expertise in YouTube mechanics, content programming, and creative direction to develop and execute channel strategies.

• Define YouTube channel positioning, content pillars, and programming across formats
• Develop strategy for YouTube-first content, recurring installments, and original works
• Partner with creative strategists to ensure content is built for YouTube
• Brief creatives on YouTube-specific creative elements like thumbnails and titles
• Develop rollout strategies for new series, shows, and originals
• Drive audience growth, engagement, and community strategies on YouTube