Director, Growth Marketing

HomeEquity Bank is seeking a Director, Growth Marketing to lead our customer acquisition and growth strategy. This role will drive demand generation, optimize digital customer journeys, and leverage marketing technology and AI to achieve sustainable mortgage growth. You will collaborate across departments to translate customer insights into scalable, measurable growth programs.

• Develop and execute growth strategies for customer acquisition and mortgage growth
• Lead digital customer experience, marketing technology, and responsible AI initiatives
• Optimize acquisition channels, conversion rates, and marketing ROI
• Manage segmentation, personalization, and lifecycle marketing programs
• Define marketing technology roadmap and integrate CRM and automation capabilities
• Set KPIs, monitor performance, and provide executive reporting on growth initiatives