About this role

Upwork is seeking a Lifecycle Marketing Lead to drive growth and acquisition initiatives for SMB audiences. This role focuses on developing and executing high-impact lifecycle programs, including outbound prospecting and content strategy, to close the new-client acquisition gap. You will translate performance data into actionable insights and recommendations for leadership.

What we are looking for

6

Lead outbound prospecting pilot end to end
Own and drive lifecycle marketing strategy across a portfolio of programs
Set editorial and content direction for lifecycle marketing initiatives
Translate program performance into decision-ready narratives for leadership
Partner across product marketing, marketing technology, analytics, and creative
Use data and AI-enabled tools to accelerate analysis and planning

Skills mentioned

1

Machine Learning